CircaSports Company Overview
CircaSports is a global sports media and technology company focused on the digital generation. CircaSports taps into the passion and dedication of the hyper-connected fan by powering the production of authentic, engaging and socially driven content distributed to a rapidly growing audience across web, mobile and social.
CircaSports’s mission is to champion fan-generated media as a key ingredient of sports journalism.
Missing from this is email. So a platform to reach sports fans worldwide via content, ads, social, and email. What about video and mobile
Our ever expanding Network of 50 high quality Publisher Websites and Social Media Accounts who you can engage with through display & more innovative ways.
Expose your brand to a highly targeted audience; reach millions of sports fans across 150+ high quality sports sites from football through to boxing and Formula 1. Our network of sites attracts hard-core, passionate sports fans, which allows our clients to engage with their target audience in creative ways. Our network is growing on a monthly basis and we are adding high quality sites every month.
Snack Media offers the traditional ad inventory such as leaderboards, skyscrapers and MPU positions, high engagement rich media formats, category sponsorships and site tenancy deals; these can be static, flash, video or interactive creative executions. We also offer more innovative online advertising opportunities real-time content delivery around specific events and social media marketing campaigns.
Our expertise lies in working with brands in creative ways to reach their target audiences and we can offer a variety of ways for you to connect with our audience, including:
• Sponsored columns & news,
• Syndicated content
• Branded widgets
• Sponsored mobile applications
• Real-Time Content Delivery
• Key Influencer Amplification
• Site takeovers
• Branded Social Media Posts, i.e. Tweets
• Integrated Facebook Campaigns
• Native Advertising
• Text Links
• Video and podcast sponsorship
If you are a publisher looking to join the network, please click here for more information.
Social media deployment
Amplify your brand communications in a social context using the various tools within our social media DNA to engage with your audience and maximize your ROI.
Social media has changed the way fans interact with their favourite brands, the way they consume messages and therefore the way in which sponsors should and could communicate to them. We have become experts in amplifying brand communications in a social context using various tools to engage with an audience.
Our social strategies utilise the latest social posting and listening technology, and galvanise our key influencer network to maximise the ROI for our clients.
As part of our Social Media DNA all RFP’s have creative strategic responses that are:
Native Advertising content brings together quality editorial, high click throughs and integrated display advertising. We’re experts at driving results.
Our native advertising solutions deliver high CTR’s, with a social army of Facebook fans and Twitter followers to amplify your message. Native Advertising content brings together quality editorial, high click through and integrated display advertising. Our native advertising content programme for BT Sport in 2014 delivered up to 6.88% CTR.
Almost all our responses to brand/client RFP’s include a native advertising solution within it. We provide an overview of how the brand would be integrated into the piece and ensure that the tone is consistent with the site’s content, and most importantly, the content provides the reader with some value. Our editorial team have full input from conception of a creative idea, right through to delivery on the site to ensure overall brand objectives are met, whilst staying true to the audience reading the content. Because we’re journalistically-led, telling stories comes naturally, our editorial team know their audience the best and know what will and won’t work.
Our social marketing strategy team ensure the correct traffic drivers are in place and the content is consistent with the brand campaign objectives. There is a standard native product offering and more premium executions that might include original photography, scouting locations and/or hiring talent, these include a production fee.
On the article page, an advertiser has 100% share of voice and receives display ads on the page free of charge.
We use our social expertise and a blend of creativity, strategy and technology to devise bespoke editorial & social media solutions that deliver measurable results.
At Snack Media, we use our expertise and a blend of creativity, strategy and technology to devise bespoke social media solutions that deliver measurable results. We write and manage clients’ news feeds, corporate blogs, Twitter feeds and company Facebook and LinkedIn pages. Our social strategies utilise the latest social posting and listening technology, and galvanise our key influencer network to maximise the ROI for our clients. Our social media marketing can help you develop a dialogue with your customers, and show you how to engage with potential new ones.
By having a strategy in place, we are able to measure the effects our content is having,count the ripples each element is making and where necessary adapt, refine and pursue innovative, uncharted avenues.
The goal of our social media marketing strategies is to help your brand engage in a two-way conversation with your customers. We know how to encourage and foster this conversation, with our social media writers adept at content posting, listening and monitoring. Having professional copywriters produce your social media content is the key to building both brand loyalty and trust.
Key influencer amplification
Opinion leaders help a brand gain valuable engagements, from credible sources of opinion. We offer our key influencer services to amplify a brand’s message in real-time.
Word of mouth communication is the most powerful tool at a brands’ disposal. Opinion leaders help a brand gain valuable engagements, from credible sources of opinion. This is much like getting a restaurant recommendation from a friend.
Audiences follow key influencers, they can bring you closer to your target audience, increasing ROI and reducing wastage in the process.You can bring fans together through unified digital experiences courtesy of your brand.
Snack Media boasts a whole host of experience in this area, with a global-based Key Influencer Network. As part of any brief, we offer our key influencer services to amplify a brand’s message in real-time. This has been extremely effective for recent campaigns with leading clients such as Capital One, Strongbow, Ford and Pot Noodle.
Real time content delivery
Join a leading roster of brands using our Real Time live content delivery platform to engage with fans in a way that is on brand, yet creative, authentic and timely.
Join a leading roster of brands using our Real Time live content delivery platform. Snack Media have worked with and been consulted by some of the biggest brands in sport sponsorship such as Ford, Pot Noodle, Capital One, BT Sport and Strongbow (link brand names to case studies).
With the digital marketing world now firmly focused on engagement as the primary objective, Snack Media connects brands and organisations with fans of Sport, Music and Entertainment in a way that is both authentic and timely.
We are experts in amplifying brand communications in a social context using various tools to engage with an audience and also calling upon our owned addressable audience to provide authenticity at the point of creative conception and during the amplification process.
Our Key Influencer/Blogger outreach programmes can amplify your campaign and are available globally to drive further exposure among your target consumer audience.
English and all major languages available for real-time content, our most recent work has been syndicated in English, French, German, Spanish and Portuguese.