The English Premier League Social Media Report By Braveheart Sports Network for September 2011 shows that Arsenal and Manchester United are the two most popular Premier League clubs on the social media sites Twitter and Facebook.
Braveheart Sports Network looked at the number of Twitter followers and Facebook fans that every Premier League team has, to see who is winning the social media battle online.
When it comes to Twitter, Arsenal is dominating everyone in the Premier League with 890,548 followers. That is nearly that of Liverpool who is in second place with 452,663 followers.
Surprisingly missing from the list is Manchester United and Swansea City who do not have an official Twitter account.
The Premier League teams as the bottom of the Twitter fame list are West Brom with 2,829 followers and Wigan with 5,572. The average Premier League club has just under 116,000 followers.
|Team||Twitter Name||Number of Followers|
|Queens Park Rangers||officialQPR||11,241|
|West Bromwich Albion||WBAFCofficial||2,829|
As mentioned above, Manchester United, who are arguably the biggest brand name in the Premier League, do not have a Twitter account. Instead United have decided to put all their social media marketing efforts towards Facebook, and the numbers show that the strategy is working.
Manchester United have almost 19 million Facebook fans, more than double the next two clubs; Arsenal (7.4m fans) and Chelsea (7.1m fans)
Interesting the four Premier League sides with the most Facebook fans are Man United, Arsenal, Chelsea and Liverpool, which had been the traditional top four finishers over the last ten years.
The big club that has made the biggest jump on the pitch is Manchester City. While City has had a lot of success on the pitch, it is not having the same success in social media. On Facebook, Man City has less than a million Facebook fans and just over 100,000 twitter followers, decidedly average numbers.
|Team Name||Facebook Page (the URL of the page)||Number of Fans|
|Queens Park Rangers||http://www.facebook.com/OfficialQPRFC||21,483|
|West Bromwich Albion||http://www.facebook.com/WBAFCofficial||9,958|